We design a custom website that gets you found and fills your calendar, and your own custom app that automates the rest: answers every lead in seconds, follows up, sends the DocuSign contract, collects payment, and gives you an AI business partner that plans your day. Built around you. Owned by you.
A fast, beautiful site that ranks on Google, shows up in AI answers, and turns visitors into booked customers.
Custom built around how you work, branded as yours, and owned by you. Customers, jobs, messages, documents, and payments in one place.
Follow-ups, reminders, contracts, payment requests, and review asks run themselves, 24 hours a day. Nothing slips.
Answers every call and text, plans your day, turns calls and emails into tasks for your team, and keeps you on goal.
A website that brings customers to you, and your own app that handles everything after they show up. Both designed around how you work, and connected from day one.
Custom built around how you work, and it belongs to you. Customers, messages, quotes, contracts, payments, and scheduling in one place. It follows up, collects payments, and sends reminders on its own, so you make more with less effort.
See what it can do →Fast, beautiful, and built to turn visitors into booked customers, with every lead landing straight in your app.
We get you ranked in search and mentioned when people ask ChatGPT or Google's AI who to call.
Every follow-up, reminder, and payment request goes out on time, even at 2 AM on a holiday.
Not a business yet? Bring the idea you've been sketching for years, and we'll turn it into something people can use.
Every customer, message, contract, and payment on one record, with automations doing the follow-through. Here it is running at four very different businesses.
Full roof replacement
Storm damage repair
Commercial re-roof
Annual maintenance plan
Gutter replacement
Siding and soffit
Storm damage repair
Annual maintenance plan
Full roof replacement
Commercial re-roof
Examples only. Every app we build is custom designed around the business, with its own features, layout, and branding.
Some owners want three big buttons. Others want every number and workflow. We design your app to match how you like to work, and it grows with you. Either way, the engine underneath is the same.
Big buttons, plain words, and only what you need today. For owners who would rather run their business than learn an app.
You don't need to know anything about tech. We guide you through a relaxed conversation, in person or on video, and do the hard thinking for you. We learn how you win customers, how you deliver, where time and money slip away, and what you'd love to stop doing by hand. Then we recommend tools that make your business stand out from every competitor in your area.
A guided conversation about your business, your customers, and your goals. We ask the right questions, so you don't have to know what to ask for.
Every step from the first call to getting paid, the tools you use today, and the spots where leads, time, or money get lost.
Your must-haves, plus features we think would make customers choose you over anyone else. You pick what fits.
Plain-language blueprint and price. Nothing gets built until you're happy with it.
We train you and your team, watch the results, and keep improving it as your business grows.
"We lose jobs because quotes take three days to get out."
"I never know which crew is where, and homeowners keep calling for updates."
We learn how your business really works, and what's slowing it down.
Every page, screen, feature, and automation mapped out for your approval.
Your brand, your website, and your app, engineered from scratch.
Live, getting found, and running on autopilot from day one.
Jess, owner"Half my day is answering texts about openings."
Jess, owner"Clients forget to rebook, and memberships live on paper."
DNA LabsWhat if every text got answered in seconds, and rebooking happened on its own?
Facials, massage, and IV therapy, booked in seconds.
We pick the ones your business needs, wire them together, and engineer them around you. Tap any gene for the full story.
Every lead gets a reply in seconds. Every quote gets followed up. Reminders, review requests, and payment chasing run themselves, 24 hours a day, so nothing falls through the cracks.
Explore →GENE 02 / 8It answers every call and text, books appointments, plans your day, turns calls and emails into tasks for you and your team, and keeps you accountable to your goals.
Explore →GENE 03 / 8Customers, calls, texts, emails, calendar, photos, and files on one record per customer, all on your own business phone line.
Explore →GENE 04 / 8Stunning branded proposals, DocuSign contracts, and payment links that go out in one tap and come back signed and paid.
Explore →GENE 05 / 8Branded portals and apps where customers track progress, see photos, sign, pay, and rebook without ever calling you.
Explore →GENE 06 / 8State-of-the-art websites that rank on Google and get recommended by AI assistants, with every lead flowing straight into your app.
Explore →GENE 07 / 8Live dashboards and a morning briefing from your AI partner: revenue, close rate, and what needs you today.
Explore →GENE 08 / 8Inventory, payroll, memberships, loyalty, smart locks, cameras, custom integrations, and whatever your business needs next.
Explore →Proposals, agreements, invoices, certificates, and capability packets, designed in your brand and generated from the customer record in one tap. Signed through DocuSign and paid by text.
Ocean suite anniversary weekend
Prepared for Grace Wu. Every option includes our workmanship guarantee and can be accepted and paid from your phone.
Between Salt & Cedar Inn and Grace Wu
Salt & Cedar Inn will provide ocean-view suite, per night, early check-in, sunset kayak tour for two, as described in Proposal 2041.
Total $1,107. A 50% deposit is due at signing, with the balance due on completion through your client portal.
Dates are confirmed by text and can be changed from the portal up to 24 hours before.
If anything isn't right, reply to any message and we will make it right.
This certifies that
Grace Wureceived ocean suite, 3 nights, completed to our standard and covered by our workmanship guarantee.
Direct bookings, guests texted the right thing at the right time, and five-star reviews on autopilot.
Fastest reply I've ever gotten, and the quote was in my hands the same day.
Grace Wu · Google reviewEverything was online. I signed and paid from my phone in two minutes.
Devon Price · Google reviewThey felt like part of our team from day one.
Chris Lane · Google reviewPick one and see what we'd bring to the table. Or bring us something that doesn't exist yet.
Quotes signed in the driveway, crews organized, and customers who never ask "what's next?"
You're trusting us with how your business runs. Here's what stands behind every build.
The engineering team behind DNA Labs has already shipped these builds for a large number of businesses, across the same industries you see on this site. Your app starts from components proven in the field, then gets designed and engineered around how you work.
This site, scored by Google Lighthouse. Your website is held to the same standard.
You own the app, the code, the data, and the accounts. No rented software and no lock-in.
A PostgreSQL database with row-level security, version control on every change, and hosting on a global edge network.
Quotes and contracts go out as DocuSign envelopes and come back signed, with every step tracked on the customer record.
Every page is structured with schema, sitemaps, and an llms.txt file, so search engines and AI assistants understand and recommend your business.
What business owners ask us before the first interview.
Two things that work together. A custom website that drives traffic, built to rank on Google and get recommended by AI assistants. And your own custom app that runs the business: CRM, automated texts and follow-ups, branded quotes and contracts signed through DocuSign, payments by text, a business phone line, and an AI receptionist and business partner.
Yes. It's your app, custom built for your business and owned by you. It isn't a template with your logo on it or a rented account you lose when you stop paying a vendor.
Any business with customers. Contractors, spas and salons, hotels, gyms, dental and medical offices, real estate teams, restaurants, cleaning companies, professional firms, and ideas that don't exist yet. Every build is designed around how that business actually runs.
There are no packages. We interview you first, then quote a build designed to save you money and make you money. Most of the value comes from the hours, missed calls, and lost leads it stops costing you.
It starts with an interview. We walk you through it, learn how your business runs and where time and money leak, and recommend tools that would make you stand out. Then we design your app and website, build them, and launch them with your team.
GEO stands for Generative Engine Optimization. More customers now ask AI assistants like ChatGPT, Gemini, and Perplexity who to hire. GEO structures your website and reputation so those assistants understand your business and recommend it, alongside classic SEO for Google search and Maps.
It answers calls and texts, books appointments, and follows up with leads day and night. Behind the scenes it knows your numbers and customers, briefs you every morning, plans your day, and creates tasks for you and your team.
It's as simple or as powerful as you want. We can make it so easy anyone on your team picks it up in minutes, with serious engineering under the hood. You get the features you need, nothing you don't.
Yes. We connect DocuSign, Google and Outlook calendars, your phone line, payments, and the other tools you rely on, or set you up with better ones where it makes sense.
Tell us what you want to exist. We'll interview you, then show you what it looks like engineered.
Start a project →Every business we work with gets its own app, custom built after we interview you, designed around exactly how you work, and yours to keep. Here's what it can do, shown at real kinds of businesses.
No two apps we build look alike. Switch the business in the top-left and watch the layout, colors, fonts, and even the words change, because each one is designed from scratch around that business. Then open a customer and use the one-click buttons.
| Document | Customer | Status | Tracking | Last activity |
|---|
Every customer gets a login in your brand. It updates itself as your team works.
Build a quote from your price list on a phone or tablet, in front of the customer. Branded, signed, and paid before anyone else calls back. Using prices.
Calendar, Drive, your phone line, payments, DocuSign, and accounting stop being separate apps. Everything is tracked on the customer, and every step triggers the next one.
Don't see a tool you use? If it has an API, we connect it.
Every build starts with an interview and becomes custom to you. Here's a starting point. Don't see yours? That's usually the most interesting project.
State-of-the-art website experiences, designed around your brand and engineered so you rank higher on Google, get recommended by AI assistants, and outclass everyone you compete with.
More people now ask ChatGPT, Gemini, and Perplexity who to hire and what to buy. We build your site so search engines rank it and AI assistants cite it, and every lead lands in your system with its source.
A capability packet you can text or email after every call, generated from your system in your brand. Quotes, contracts, invoices, and certificates match it.
On Google or in an AI answer, above the competition.
The AI texts back in seconds, day or night, and books them.
A branded quote and capability packet in hand right away.
Contract signed and deposit paid from their phone.
A portal that updates itself, then a review request at the perfect moment.
There are no packages. After we interview you, we quote a build that saves you money and makes you money. For a business, plug in your numbers.
Payback on the example build: 0 months
Illustrative estimate. Assumes automation removes 45% of admin hours, instant follow-up wins 20% more of the deals you already close, and the system replaces 70% of what you pay for tools and subscriptions today. Personal projects and websites are quoted on scope.
Get my custom quote →We're an automation and web development team. We build the websites, CRMs, and custom apps that run your business, and we can handle the branding, marketing, and media around them too. One team, one plan, one point of contact.
We've built and run businesses ourselves, so we know what owners actually need: more customers, less busywork, and tools that just work. Every client works directly with the people building their project, from the first interview to launch day and beyond.
We know the late-night quoting, the missed calls, and the chasing payments, because we've lived it.
The people who interview you are the people who design, build, and launch it. Nothing gets lost in hand-offs.
We train your team, watch the numbers, and keep improving your website and app as you grow.
Most businesses juggle a web agency, a marketing firm, a photographer, a developer, a branding studio, and an IT person. Different invoices, different timelines, nothing connected. With us, it's one team that knows your whole business.
6 invoices · 6 timelines · nothing talks to each other
Automation, apps, and websites are our core. Everything else is there when you need it, from one team that already knows your business.
Tell us about your business. We'll interview you and show you what we'd build, shoot, design, and launch.
Start a project →A business, a website, an app, or an idea on a napkin. Tell us a little about it and we'll book your interview.
We'll reach out within one business day to book your interview. It's a relaxed conversation, in person or on video, about your business and what you'd love to have.